International investments, government affairs, AMERICAS
Navigating Risk & Opportunity
When implementing an investment overseas, or when faced with a roadblock or controversy in a foreign jurisdiction, getting quickly familiar with the local laws, & customs, as well as identifying the decision makers is key to success. With decades of experience in top International law firms and high government positions, the founder and associates of Primus Responsum LLC will advise and guide your company. We will analyze the geopolitical and legal aspects, help you find local partnerships, devise strategies and influence outcomes in trade, regulatory and investment environments throughout the Americas.
Each country requires a custom-made approach. With a vast array of relationships with officials in governments, and alliances with top law firms and the business community across the Americas, PRIMUS RESPONSUM LLC works with local specialists and assembles a dream team to address specifically each our clients' needs and objectives. Working in tandem with top practitioners and high level former government officials and negotiators, PRIMUS advises companies and governments on legislative and regulatory matters, Inflation Recovery Act (IRA) international and foreign trade investments.
Proven Record of Success
Nicolas Lloreda has had a successful record of results, both in his roles in Government, as well as in private practice.
As a practicing lawyer in Washington DC, Nicolas successfully defended a Latin American government in an arbitration that denied a $150 million dollar claim against the government. He represented several governments in complex international matters, and also guided US and Latin American companies seeking to overcome trade barriers throughout the hemisphere, obtaining regulatory approvals and prevailing in litigation and arbitration. He also has advised several large corporations on transactions and investments in the United States.
As Ambassador of Colombia to Canada (2023-2018), Mr Lloreda helped increase fivefold Canadian cooperation and support for the Colombia Peace Process, and led efforts resulting in a remarkable increment of Canadian private sector investment in Colombia.
As the Deputy Chief of Mission of the Colombian Embassy in Washington DC (2010-2013) he led the legislative efforts to have the US Congress approve the US-Colombia Free Trade Agreement.
As Director General of the Andean Community (1997-2000) he successfully prosecuted Andean member countries for non compliance with different provisions of the Andean Trade System and led the approval of Andean regulations on Intellectual property and services.
As a trade official (1993-1997) he also led successfully, the efforts against a USTR Section 301 investigation seeking to dismantle an international trade commodity agreement.
Delivering the FTA
Precisamente, el Presidente, Juan Manuel Santos, resaltó el trabajo del Embajador Lloreda-Ricaute por su trabajo en la Embajada de Colombia en Washington. “Si hay alguien a quien le debamos ese último envión ante el Congreso de los Estados Unidos y que fuese determinante en la aprobación del Tratado de Libre Comercio, esa persona se llama Nicolás Lloreda. Porque me consta el trabajo que hacía con todos y cada uno de los senadores y representantes, fue un trabajo muy eficaz”.
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About Us
NICOLAS LLOREDA
NICOLAS LLOREDA
NICOLAS LLOREDA
Nicolas Lloreda is the President of Primus Responsum, a consulting boutique advising clients in strategic advice, government affairs and access to markets in the Americas. A lawyer and diplomat, Nicolas served as Colombia's Ambassador to Canada ( 2013-2018) and as Deputy Chief of Mission of the Colombian Embassy in Washington (2010-2012)
Nicolas Lloreda is the President of Primus Responsum, a consulting boutique advising clients in strategic advice, government affairs and access to markets in the Americas. A lawyer and diplomat, Nicolas served as Colombia's Ambassador to Canada ( 2013-2018) and as Deputy Chief of Mission of the Colombian Embassy in Washington (2010-2012) where he was responsible for coordinating the legislative strategy to have the Colombia' Free Trade Agreement approved by the US Congress after the agreement had been shelved for 5 years. Ambassador Lloreda also practiced law in Washington DC over 10 years in two of the city's largest law firms, representing foreign governments and companies in investment arbitrations, international trade disputes and corporate matters throughout the Americas. Between 1997-2000, Mr Lloreda was General Counsel and Director General, at the Andean Community in Lima, Peru. He led the legal team in all proceedings before the Andean Court against member countries, for non compliance of the Andean Trade Agreements, and was trade negotiations co-coordinator of the Andean Block during that time.
WHAT WE DO
NICOLAS LLOREDA
NICOLAS LLOREDA
We provide our clients with strategic advice in international government relations, investments, and regulatory disputes, in the US and the Americas.